Free Research Report

The State of Coaching
in 2026

Data, trends, and insights from a $5.34 billion industry. What 122,974 coaches worldwide are doing, where the market is heading, and what top performers do differently.

Based on ICF research, industry surveys, and data from 122,974 coaches worldwide

Key findings from the report

$5.34B

Global coaching revenue in 2025

122,974

Coach practitioners worldwide

62%

Revenue growth since 2019

68%

Coaches spending 5+ hrs/week on admin

53%

Coaches using no dedicated platform

$4.22B

Coaching platform market size

What is inside the report

Section 1: The Market

The coaching industry crossed $5.34 billion in 2025. Growth is accelerating, but not evenly.

$5.34B global coaching revenue (icf 2...62% revenue growth since 2019...122,974 coach practitioners worldwide ...

Section 2: Where Coaches Spend Their Time

The average coach loses 8-15 hours per week to work that has nothing to do with coaching.

68% of coaches spend 5+ hours per ...5-7 average number of disconnected...$137-250/mo average spend on software tool...

Section 3: Technology Adoption

75% of coaching platforms have zero AI features. The technology gap is widening.

75% of coaching platforms with zer...54.6% of platform access now from mo...53% of coaches using no dedicated ...

Section 4: Client Retention and Engagement

Half of all coaching clients disengage between sessions. The ones who stay have one thing in common.

50% of coaching clients who diseng...30-50% retention improvement with bet...85% of coaches who hold certificat...

Section 5: What Top Performers Do Differently

Coaches earning $100K+ are not better coaches. They have better systems.

$100K+ threshold where systems, not s...3:1 engagement ratio of session-ba...3-4x close rate improvement with st...

Section 6: The Opportunity

65,000+ coaches have no platform at all. AI coaching tools are growing at 28.3% CAGR.

65,000+ coaches worldwide with no dedi...28.3% cagr of ai coaching tools...2028 predicted year coaching platfo...

Section 7: Recommendations

Seven actionable steps any coach can take to get ahead of these trends in 2026.

Download the free report

Get the full 7-section report with all data, sources, and actionable recommendations. No fluff, no sales pitch.

No spam. Unsubscribe anytime. We respect your inbox.