Data, trends, and insights from a $5.34 billion industry. What 122,974 coaches worldwide are doing, where the market is heading, and what top performers do differently.
Based on ICF research, industry surveys, and data from 122,974 coaches worldwide
$5.34B
Global coaching revenue in 2025
122,974
Coach practitioners worldwide
62%
Revenue growth since 2019
68%
Coaches spending 5+ hrs/week on admin
53%
Coaches using no dedicated platform
$4.22B
Coaching platform market size
The coaching industry crossed $5.34 billion in 2025. Growth is accelerating, but not evenly.
The average coach loses 8-15 hours per week to work that has nothing to do with coaching.
75% of coaching platforms have zero AI features. The technology gap is widening.
Half of all coaching clients disengage between sessions. The ones who stay have one thing in common.
Coaches earning $100K+ are not better coaches. They have better systems.
65,000+ coaches have no platform at all. AI coaching tools are growing at 28.3% CAGR.
Seven actionable steps any coach can take to get ahead of these trends in 2026.
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